Broad Arrow Group 2024
Live Stream Requirements:
In-person Event and Live Stream Direction, Technical Direction
Simulcast to Samsung Plus Network with additional content and color commentary
Adding online bidders to expand the number of buyers by streaming real time using Auction Mobility
Incorporating Speed Digital’s “online bidding lot tool” for both the in -person and live stream audience
Produce and edit videos all show videos including top of show sizzle reel
Live stream to multiple social platforms to Youtube, Facebook Live and Samsung Plus Network
Recording and archiving for historical records
Travel with all gear and crew to different auto events/auction sites throughout the USA.
BAG (Broad Arrow Group) offers exceptional quality cars to collectors and enthusiasts around the world. Broad Arrow’s flagship annual events include The Monterey Jet Center Auction, in conjunction with Motorlux in California, The Amelia Auction, as the official auction of The Amelia (Concours d’Elegance) in Florida, and The Porsche Auction, in conjunction with Air | Water by Luftgekühlt in California.
Hildreth Media was instrumental in creating the in-person and live event experience for the BAG car auctions in 2024. Offering direction, technical direction, multi-camera and separate live stream sound mixes. On top of the normal auction. Hildreth Media produced multiple simulcast streams to Youtube, Facebook Live and a unique stream to Samsung Plus Network incorporating top automotive experts providing color commentary.
We also streamed in real-time to Auction Mobility. This real-time experience expanded the buyer pool by allowing bidders to enter the auction remotely from anywhere in the world.
Additionally, we handled recording and archiving to preserve each auction for BAG and their buyers.
How you incorporate online bidders in real time?
By leveraging a webRCT client, Auction Mobility, we delivered our streaming signal to the mass audience allowing them to view and bid in real-time anywhere in the world. Unlike traditional progressive streaming (ie. Youtube, Facebook Live), Auction Mobility platform prioritizes real-time as it’s number one priority. This ensures that the bidders are always in the know and ready to strike a deal.
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“Having been on the podium for about 15 years now, I can’t over-emphasize how critical it is to work with a team that has your back “on stage”. While the success of the event and indeed the business rests on a perfectly executed four-hour auction, HMG has been outstanding, time after time, and I can’t say enough great things about their execution. From the first lot to the last, HMG have been a superb teammate and partner to Broad Arrow Auctions!”
