Hildreth Media Group, Inc is helping hospitals, pharmaceutical and medical device companies connect with their audience, assist with instruction and enhance their corporate communications.

It has been shown that keeping physicians and medical staff up-to-date on the latest in-patient care, newest equipment and best practices helps improve patient care and surgical outcomes. This is especially critical for specialty certifications such as medical-surgical, critical care, neonatal, etc. that have specific requirements for continuing education.

Every year Cedars-Sinai Medical Center holds its annual International Endoscopy Symposium. In cooperation with leaders of multiple major endoscopy centers in North America, Europe and Asia, this signature course offers an intensive and comprehensive review of pancreatic and biliary endoscopy. Invited expert faculty perform 35+ live luminal endoscopies, demonstrating techniques and technology for the benefits of participants watching the live video feed.

For the last three years, Royce Hildreth of Hildreth Media Group was hired to direct this International Endoscopy Symposium. Mr. Hildreth was hired because of his excellent directing skills, hands on personal approach and thorough understanding of the equipment.

Prior to this annual event, Mr. Hildreth worked with Cedars production and IT crew installing and testing equipment, building shot presets and split screens and more. In each of the five surgical suites, we installed two robotic PTZ cameras, 3-5 wireless audio receivers and two large production monitors. Additionally, we had video signals from multiple medical devices including Gastroscopes, Bronchoscopes, Cystoscopes, x-ray, and ultra sound equipment all wired into a Crestron Modular Matrix and Blackmagic Design ATEM 2 M/E video switcher. The audio package, for all doctors and production tech, included 8 wireless microphones and 8 in ear monitors (IEM) and was handled by a 32ch LS9 audio mixer.

Dr. Simon Lo is the Director of Gastrointestinal Endoscopy at Cedars-Sinai Medical Group in Los Angeles, CA. Dr. Lo was the team lead and moderator of this three day event. Each broadcast and procedure would begin with a short overview of the patient’s history and symptoms. Then, Dr. Lo would introduce the surgical doctor and the plan for the procedure in a surgical suite. After approx. 7-10 minutes into the procedure, Dr. Lo would transition to a new patient, repeating patient history and procedure in a different surgical suite. Once all 5 surgical suites were being broadcasted, Dr. Lo would go between surgical suites updating the audience and answering their questions pertaining to each procedure. Each surgeon would address the challenges and care going forward for each patient. Some procedures were quick, 1 hr., while others were more complicated taking 3-4 hrs. After each surgery was completed, the room was flipped and another patient was brought in.

Simon K. Lo, Director of Endoscopy, Cedars-Sinai Medical Center:

“Thank you very much for all your help over the last 4 days. The live program went very smoothly and we enjoyed the entire production. It was great to work with you for the first time and I look forward to working with you on our future symposiums. Thank you!”

Live Stream Town Hall Requirements:

• Work with Cedars IT and production team to help install and set up all equipment.
• Work with Dr. Simon Lo and seven other Dr.’s to create, capture and broadcast 30+ live endoscopy surgical procedures.
• Direct a two day symposium.
• Simulcast five procedures.
• No additional lighting in surgical suites.
• Remote robotic cameras only. No camera operators in surgical suites during procedure.
• Sterile environment.